Trucking Company Owner Research

We want to understand the challenges that trucking companies face in not only finding freight, but delivering it as well.

We’re recruiting owners of small and mid-sized trucking companies to participate in a research project that will be conducted during the weeks of September 1st and 8th.

 
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Research study vision

Our client wants to understand the obstacles that trucking companies deal with in operating their fleets and growing their customer bases. Here are the topics our research study will cover:

  • The reasons that motivate owners to start a trucking company and their ambitions for the future

  • Routines for finding freight – whether it’s selling to new customers, receiving loads from brokers or relying on load boards.

  • The digital tools used to run freight (with a specific focus on ELD systems).

  • Opportunities to use new technologies to ease the burdens that small motor carriers face each day.

The goal is to identify opportunities to use new technologies to help small and mid-sized carriers gain access to (and serve) shippers of blue chip freight.

the purpose of this study

One of our clients has asked us to talk to owners of trucking companies in pursuit of a new perspective. Why? In order to understand how technology can be used to help small and mid-sized motor carriers better deal with the complexity of trucking.

To do so, we’re going to use an online community to discuss not only how smaller and mid-sized carriers find freight but how they run it as well. We’ll also talk about ways those carriers can run more efficiently (and profitably) by collaborating with large trucking companies.

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who we are

Actuate is a strategy and innovation research firm based in Atlanta. Our work unlocks deep insights into organizational culture and how it impacts operations, customer experience, information systems design, innovation activities, marketing strategy and employee retention.

You can learn more about us at www.actuategrowth.com.

FILL OUT THE FORM BELOW to participate!

Let's talk about how technology can be used to make it easier for trucking companies to find and run freight!

  • Participation will only require two hours of your time over a two week period (30 minutes per day on four different days). You’ll be able to log on to the community at any time and from anywhere using your phone!

  • Study participants will be kept anonymous

  • The online community will run during the weeks of September 1st and 8th.

  • Spots are limited. First come, first served!

  • Participants who finish each of the four community activities will be compensated with a $100 Wal-Mart gift card.