Our work grants business owners and leaders the clarity they need to act with intent – to pull the trigger on big decisions (and commit to them) with confidence. 

We believe that strategy lives at the nexus of markets, cultures and the problems people need solved.

Even the best-run businesses are often stuck in the liminal space between “now” and “next.”

Yet what is true now won’t always be true forever. That’s why clients turn to us in order to not only understand today’s realities but to also explore the best path to tomorrow. Our clients lean on us for guidance towards the truth of what customers and markets need; and how those needs can be met in everything they do. Indeed, big endeavors don’t happen overnight. So we help our clients plot the best path from point A to B; and define the strategic imperatives they must nail at each stage.

How We Inspire Change for the Better

We use an exploration toolkit of marketing and innovation research techniques to spark clear thinking and inspire change in pursuit of commercial impact. You’ll never gain insight and clarity from behind a desk. So, we venture out into the field and explore people, places and things through ethnography, behavioral observation and empathic design.

Our deep thinking and heavy lifting are typically endeavored over a period of three to four months in duration. The outcome of our work grants executive teams and functional leaders the ability to see their operations, innovation, talent and even marketing challenges in a new light. Moreover, our work imbues stakeholders from various functional areas - people with different skills, personalities and perspectives - with a methodical way to evaluate the tradeoffs of big strategic decisions on the same terms. (And, of course, to pull the trigger on those critical decisions with confidence.)

Let’s talk a little bit about our offerings and the investment our work necessitates.